About Us

About Us

SoShiro explores the world for heritage aesthetics and artistry as a rich and dynamic source of inspiration. We bring this artistry to life through contemporary lifestyle objects.

Our pieces are functional works of art that live to tell stories – bringing to life the heritage and spirit of cultural artistic endeavours – created to enrich contemporary lifestyles

SoShiro celebrates skills, traditions and craftsmanship from different cultures through collections of furniture and accessories; drawing from a wide spectrum of artistic disciplines and through an amazing network of collaborations with emerging and established artists and true artisans.

Shiro Muchiri

Shiro is the Creative Director of SoShiro. Trained in Milan, worked worldwide with 20 years’ experience in the design industry.  Shiro has been creating working and living environments that leave a progressive depth of engagement between the space created and its users – a staunch philosophy Shiro has held. Having worked on projects which cover the UK, Europe, Asia and Africa; the words global and aesthetics of humanity define Shiro and what SoShiro will continue to pursue and bring to life.

Born in Nairobi, Shiro currently lives between London and Florence and forms project design teams around the world wherever her design work takes her.

Shiro is currently collaborating with over 25 artists some of whom are based in Hokkaido – Toru Kaizawa, Havana – Alexandre Arrechea and Saigon – Bùi Công Khánh, as well as numerous craftsmen dotted in various parts of the world, each of them working in their specialist art with a SoShiro twist.

“To enhance our experience and extend the understanding of our human heritage”

The Artistry

23 Welbeck Street
W1G 8DZ London


The Artistry offers a great setting with which to unfold and experience a unique cultural aesthetic and our collection pieces. We have an Artists’ room dedicated to an art installation by the featuring artist(s), an exhibition of our collection furniture pieces curated together with other collector items and an image gallery where we present images and artwork all related to the theme of the collection. There is always more to experience within The Artistry through our dynamic events and collaborations.


The Artistry is open for visits by pre-booked appointment only. Please get in touch!


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